{"id":2868,"date":"2014-02-04T08:56:42","date_gmt":"2014-02-04T07:56:42","guid":{"rendered":"https:\/\/www.handy-games.com\/?p=2868"},"modified":"2017-05-17T13:35:07","modified_gmt":"2017-05-17T12:35:07","slug":"werben-in-mobile-games-von-handygames","status":"publish","type":"post","link":"https:\/\/handy-games.com\/en\/werben-in-mobile-games-von-handygames\/","title":{"rendered":"Effektiv werben in Mobile Games"},"content":{"rendered":"[vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text]Giebelstadt (ots) &#8211; Fast jeder zweite Deutsche besitzt mittlerweile ein Smartphone. Branchenverb\u00e4nde verbuchten allein im vergangenen Jahr Wachstumsraten jenseits von 20 Prozent. F\u00fcr Unternehmen, die ihre Kunden \u00fcber diesen Kommunikationskanal ansprechen m\u00f6chten, er\u00f6ffnet sich damit ein riesiger Werbemarkt. Vorausgesetzt, man hat das richtige Konzept. Eines der vielversprechendsten bietet die Firma HandyGames aus Giebelstadt &#8211; mit zielgruppenspezifischen Werbepl\u00e4tzen in millionenfach verbreiteten Mobile Games.<\/p>\n<p>Immer dabei &#8211; und das rund um die Uhr, in Arbeit und Freizeit, unterwegs oder zu Hause auf der Couch: Das Smartphone hat sich f\u00fcr Millionen Menschen zum st\u00e4ndigen Begleiter in fast allen Lebensbereichen entwickelt. Laut einer aktuellen Marktforschungsstudie nutzen rund 80 Prozent der Smartphone-Besitzer ihr Ger\u00e4t t\u00e4glich &#8211; Tendenz steigend. F\u00fcr Unternehmen besonders interessant: Zwei Drittel der User geh\u00f6ren der werberelevanten Altersgruppe zwischen 20 und 49 Jahren an.<\/p>\n<p>Umso erstaunlicher, dass zahlreiche Firmen diesen Markt noch nicht entdeckt haben, wie ein kurzer Blick auf die Fakten zeigt: W\u00e4hrend die Werbeausgaben im Online-Bereich 2013 rund 7,23 Milliarden Euro betrugen, fristete das Mobile-Segment mit circa 105 Millionen Euro ein regelrechtes Nischendasein. Zu Unrecht. Bietet doch gerade die Vermarktung von Produkten in diesem Sektor f\u00fcr Werbetreibende eine Reihe von Chancen: Diese liegen nicht nur im blo\u00dfen Wachstumspotenzial des Mobile-Marktes &#8211; allein 2013 kauften sich etwa 23 Prozent mehr Deutsche ein Smartphone als noch im Jahr davor. Hinzu kommt das im Vergleich zu klassischen Medien wie Print oder Online ver\u00e4nderte Nutzungsverhalten. Daraus ergibt sich vor allem eine deutlich h\u00f6here Aufnahmebereitschaft f\u00fcr intelligent platzierte Werbebotschaften. <a href=\"http:\/\/www.presseportal.de\/pm\/112257\/2655704\/ins-spiel-gebracht-effektiv-werben-in-mobile-games-von-handygames-foto\" target=\"_blank\" rel=\"noopener noreferrer\">[&#8230;]<\/a><\/p>\n<p><a href=\"http:\/\/www.presseportal.de\/pm\/112257\/2655704\/ins-spiel-gebracht-effektiv-werben-in-mobile-games-von-handygames-foto\" target=\"_blank\" rel=\"noopener noreferrer\">presseportal.de<\/a>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][image_with_animation image_url=&#8221;2869&#8243; animation=&#8221;Fade In&#8221; img_link_target=&#8221;_self&#8221;][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text]Giebelstadt (ots) &#8211; Fast jeder zweite Deutsche besitzt mittlerweile ein Smartphone. Branchenverb\u00e4nde verbuchten allein im vergangenen Jahr Wachstumsraten jenseits von 20 Prozent. F\u00fcr Unternehmen, die ihre Kunden \u00fcber diesen Kommunikationskanal ansprechen m\u00f6chten, er\u00f6ffnet sich damit ein riesiger Werbemarkt. Vorausgesetzt, man hat das richtige Konzept. Eines der vielversprechendsten bietet die&#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3760],"tags":[524,13,526,527],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Effektiv werben in Mobile Games | HandyGames\u2122<\/title>\n<meta name=\"description\" content=\"F\u00fcr Unternehmen, die ihre Kunden \u00fcber Mobile Games ansprechen m\u00f6chten, er\u00f6ffnet sich ein riesiger Werbemarkt.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Effektiv werben in Mobile Games | HandyGames\u2122\" \/>\n<meta property=\"og:description\" content=\"F\u00fcr Unternehmen, die ihre Kunden \u00fcber Mobile Games ansprechen 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